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It’s an exciting time for the campaign as we’ve been able to define the parameters more clearly for the plan.

Momentum on the website migration continues. We have launched eight sites, which represent 68 pages since our May communication.

The ����ֱ�� Newsroom marked this year’s Commencement season with robust coverage from across the University.

I always get so excited during this time of year. It’s a season of celebrations—on campuses and in beautiful venues everywhere.

Nearly a year ago, MarComm began engaging in a consensus-based, multi-year, multi-phase project to refine and refocus ����ֱ��’s brand. The aim of the strategy is to impact the University’s reputation, recruitment, and ultimately, revenue.

MarComm’s marketing efforts have picked up speed significantly with the activation of the reputation strategy and rollout. Work is happening continuously on multiple fronts right now, and more is started each day. I’d like to draw your attention to a few initiatives.

Hopefully by now, many of you are aware that we are engaging in a consensus-based, multi-year, multi-phase project to refine and refocus ����ֱ��’s brand to impact reputation, recruitment, and ultimately, revenue.

Through marketing and communications strategies, two of MarComm’s primary goals are to protect ����ֱ��’s reputation and inspire student to enroll and engage

Momentum on the website migration increased considerably this month. We launched 28 sites (284 pages) since our April communication.

Remember when you heard that one day, we’d have paperless offices as technology promised to replace our need for hard copies? While AT&T posted the first ever banner ad��on the web starting a digital wave in 1994 and we are now able to consume news and reading material online, print has not dissipated completely.

In a book review��of Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by New York Times��bestselling author and social media expert Gary Vaynerchuk, a blogger shares 30 statements that he describes as the “hardest hitting right hooks of information.”

I remember hearing the phrase, “change is constant,” when I was fairly young in my career. It was always inferred that this was something unavoidable but not necessarily something I should look forward to embracing. That didn’t sit well with me.

The website migration momentum has sped up considerably this month. We have launched nine sites (121 pages) since our March communication.

When ����ֱ�� partnered with external agency Carnegie Dartlet last year to gain insights into our reputational standing and audience motivations and aid us in developing a revitalized reputation strategy for ����ֱ��, we gained invaluable information and feedback from all of our audiences, with our undergraduate students at the top of the list.

Just as your personality makes you uniquely you, ����ֱ��’s brand voice��humanizes our brand and enables us to communicate capably��through all of our written and visual content.��Whether to evoke emotion, promote engagement, or nurture the relationships that matter most, a distinctive brand voice is the way.

Ask marketers to define “brand,” and you’ll find as many definitions as the people you ask. After reviewing a compilation of 30 branding definitions��from 30 marketers, it was clear that, despite the varying words used to describe a brand or branding, several common elements such as differentiation, consistency, and positive perception were deemed important for a successful brand.

The momentum continues to build on the website migration. Since our February communication, we have launched two more websites, comprised of more than 40 pages.